Devanshi Garg Sareen

A Cleanser for All Skin Types

Woman holding the Abundance Plumping Phyto Ceramide Hydrating and Gentle Face Cleanser

A breakdown of how our Abundance Cleanser works with every skin type and how it solves common concerns.

Your skin is brilliant. Consisting of trillions of cells packed as tight together as possible, it’s a vital component of the immune system and our first line of defense against environmental aggressors and bacteria. As such, finding the best skincare product for your needs is essential to ensuring that you’re continuously ameliorating—and never compromising—this crucial function. 

We formulated the Abundance Cleanser with this intent in mind—a gentle face cleanser that elevates skin function so your skin exists and acts at its healthiest, no matter its type or the state it’s in. Because when your skin is operating at a higher equilibrium—it glows with that “lit from within” look that feels comfortable, soft, and smooth.  

The different skin types and how the Abundance Cleanser works in sync with each 

Dry Skin


Dull, rough, flaky, or even sometimes scaly skin that often feels tight, leading it to become itchy or irritated. 

The skin myth 

Any gentle cleanser that doesn’t strip your skin is good enough.

The skin truth 

Using non-stripping cleansers that won’t compromise the skin’s pH level should be the bare minimum we expect. When looking for the best face cleansers for dry skin, opt for one that not only leaves your natural oils intact—but also contains powerful hydrating ingredients that actively restore moisture. 

How Abundance Cleanser solves it 

Our cleanser contains a mix of high-quality mix of impactful hydrating ingredients that moisturize your skin (more on this below). 

Additionally, when it comes to the best face cleansers for dry skin, low pH facial cleansers that don’t foam are best at helping your skin maintain the slightly acidic environment it needs to function at its best. The Abundance Cleanser is a non-foaming and pH-balanced cleanser with a low pH of 5.3—within the natural pH range of our skin (between 4.5 to 5.5) to help improve the skin’s ability to maintain its barrier and prevent moisture loss. 

Key ingredients for moisturization 

  • Trusted humectants like glycerin, grape seed oil, and hyaluronic acid: These proven-to-work ingredients attract moisture to the outer skin layer to visibly plump and support hydration. 

  • Pineapple phyto ceramides: Contains 8 kinds of ceramides and a functional molecule called Phytol, a precursor of Vitamin E & K, to mimic the skin's natural barrier functions, deeply moisturize, and guard against water loss. 

  • Shea butter: A beloved emollient proven to smoothen and strengthen the skin’s protective layer to prevent water loss. 

Woman using Abundance Plumping Phyto Ceramide Hydrating Face Cleanser

Oily & Acne-Prone Skin


Sebaceous glands produce too much oil leading skin to look shiny, feel greasy, and prone to breakouts—especially around the T-Zone (forehead, nose, and chin). 

The skin myth 

The best face wash for oily skin needs to be drying and use harsh exfoliation for a “deeper” or “squeaky clean” feeling. 

The skin truth 

Over exfoliating and stripping skin of its natural moisture will just cause your skin to overcompensate by producing the last thing you want—even MORE sebum and oil. 

How Abundance Cleanser solves it 

Our cleanser contains the best ingredients for oily and acne-prone skin to balance oil levels and keep acne breakouts at bay. 

Key ingredients for balancing

  • Niacinamide: A form of Vitamin B3 that enhances clarity in skin by balancing oil production and inflammatory responses. 
  • Pink kaolin clay: A natural clay that prevents pores from clogging by drawing out impurities and toxins while absorbing excess sebum.
  • Luffa fruit: A naturally-derived exfoliant from dried fruit that gently sloughs off dead skin cell buildup.
  • Fermented rice extract (sake): Made of sake brewed from fermented Japanese rice to bolster probiotic production, which prevents future breakouts by balancing the levels of good and bad bacteria of the skin.
Women using Abundance Plumping Phyto Ceramide Gentle Face Cleanser

Sensitive Skin


Skin easily turns red and can feel like it's burning, itching, or dry. 

The skin myth 

Sensitive skin should only use water to cleanse the skin.

The skin truth 

Washing your face with only water may not harm your skin but it doesn’t add any value in helping it either. Instead, using a face cleanser for sensitive skin can actually help repair and strengthen compromised skin barriers. 

Similar to our belief that problem solving should begin at the root issue, sensitive skin needs more than just water to help increase its rate of protection against the external stressors and irritants that may be causing sensitivity in the first place. 

Another ugly truth about sensitive skin formulations is their use of fragrance and heavy essential oils for a “soothing” or “fresh” feeling. Unfortunately when it comes to fragrant oils—what could be pleasant to your nose, could actually be causing irritation to your skin and long-term damage beneath the skin’s surface. When reviewing ingredient lists—beware common fragrant ingredients known to cause irritation such as limonene, citronellol, eugenol, and linalool.

How Abundance Cleanser solves it

Our cleanser was formulated to be free of three very common ingredients that can trigger sensitive skin: alcohol, irritating fragrance ingredients and oils, and sulfates. 

We especially avoided sulfates––the chemical cleaning agents responsible for creating a lathering effect––as they’re known to leave a “squeaky-clean” feeling which can be irritating to the skin. Instead, we carefully identified ingredients that are not only gentle, but also actively repair the skin barrier and help improve skin resiliency. 

Key ingredients for repairing and protecting 

  • Bromelain: A more stable, non-irritating alternative to Vitamin C that  uses AHAs to gently exfoliate while reducing inflammation and stimulating skin metabolism. 
  • Fermented rice extract (sake): Made of sake brewed from fermented Japanese rice. This ingredient is rich in moisturizing organic and amino acids that repair the skin barrier and, as a result, reduce potential skin inflammation and sensitivity.  
  • Soothing rosewater and cucumber extracts for a pleasant and light scent without irritation: Instead of essential oils, we opted to use botanical extracts that have proven skincare benefits that help to soothe and moisturize skin. 

Texture of Abundance Plumping Phyto Ceramide Hydrating Face Cleanser

Combination Skin


Mix of oily and dry skin spots in different areas of your face.

The skin myth 

People with combination skin can’t use moisturizing products because it will create more oil in T-Zone areas.  

The skin truth 

The key to combo skin is finding a balance between treating oily and dry areas of the skin. This means the best face wash for combination skin is one that cleanses and hydrates the skin while balancing oil production.

How Abundance Cleanser solves it

The Abundance Cleanser delivers a delicate equilibrium of benefits needed for this skin type. As a hydrating facial cleanser, it replenishes the moisture barrier with lightweight hydration while cleansing the skin to regulate sebum production.

Key ingredients for balancing  

  • Luffa fruit: A gentle exfoliant from dried fruit that softly clarifies pores without stripping the skin of its natural oils and moisture. 
  • Hyaluronic acid: Water-retaining molecules proven to be capable of binding over 1,000x its weight in water to visibly plump and support hydration—helping relieve dry areas without adding extra oil to your skin.
  • White orchid extract: A French white orchid that’s rich in sugars, proteins, amino acids, and powerful antioxidants to deeply hydrate skin without throwing it out of balance.
Woman holding Abundance Plumping Phyto Ceramide Gentle Face Cleanser

Dull Skin


Though not a skin type, anyone can have occasional dull skin that appears dry, patchy, blotchy, or uneven in texture and tone. 

The skin myth 

When it comes to addressing dullness, only medical grade facial and laser treatments will boost skin brightness. 

The skin truth 

While fancy lasers and peels can certainly do the trick—they often come with lofty price tags and uncompromising aftercare requirements. Some treatments, like chemical peels, may also be too abrasive and not suited for sensitive skin types. 

How Abundance Cleanser solves it

Instead of battling your skin into submission with sensitizing treatments, we embrace consistency as the key to long-term skin health. Through daily use and repeated exposure to the Abundance Cleanser’s brightening and non-irritating ingredients, your skin and wallet will thank you in the long run. 

Key ingredients for brightening 

  • Monkey fruit extract: A powerful skin-brightening ingredient proven to be 32x stronger than kojic acid. It inhibits the enzyme responsible for melanin production while antioxidants work to prevent any future hyperpigmentation. 
  • Licorice root: Rich in anti-inflammatory flavonoids that protect against UV damage, it inhibits the enzyme responsible for melanin production, fights hyperpigmentation, and fades existing pigmentation. 
  • Bromelain: A more stable, non-irritating alternative to Vitamin C that  uses AHAs to gently exfoliate and restore your skin’s natural brilliance.


Keeping in mind that each skin type can be a temporary experience, we formulated the Abundance Cleanser with a well-rounded mix of high-quality ingredients to continuously evolve with your skin needs, always taking part in your journey towards healthier skin. 


Photo by Elena Kulikova

Abundance Plumping Phyto Ceramide Cleanser next to hydrating orchid ingredients in bathroom sink

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