Petal of soft white lily flower to show natural skincare ingredients

We are a forward-thinking beauty brand creating first-of-its-kind skincare.

We believe that the way we spend our time and what we practice today, shape our progress tomorrow. As thinkers, creators, and innovators, our path to greatness is unhindered by vanity. Because when our skin is healthy, we spend little time thinking about skin at all.

We Activate the Science

Evidence drives our outcomes. Every ingredient we select meets the highest standards of proof—producing the efficacious results we expect to see and feel.

We Make Skincare About You

Our skincare is designed with you in mind: Unfussy, uncomplicated, unparalleled. You’re busy, so we made products that fit into your life—not the other way around.

We Honor Sacred Boundaries

Our skin protects and serves us—acting as a barrier that draws the good in and keeps the bad out. Like the other boundaries in our lives, we treat it with the respect it deserves. Instead of battling it, we nurture it with potent-yet-gentle treatments.

We Go Beyond Clean

We made our own rules, because not all naturals are good for us and many ingredients deemed clean can still cause harm. We only use evidence-backed, non-irritating ingredients to ensure our products keep your peace—because it’s the right thing to do.

We Hold Space for Everyone

Our products are designed to unite us all. By keeping the needs of sensitive skin, melanin-rich skin, and pregnant women in mind, we create products that raise the bar for all.
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Our Founder Story

 Collage of Motif beauty founder, Devanshi, as a child, mother, and entrepreneur

Devanshi always knew what it was like to be an outsider. Moving between Iran, India, the UK, New Zealand and Germany, she finally felt at home in New York City—yet her skin still struggled to find balance.

In 2019, Devanshi Garg was working as an innovation consultant in the boardroom of a beauty conglomerate when she realized how distant Big Beauty was from the needs of its customers. She was also pregnant which surfaced new skin problems and concerns about potentially unsafe ingredients.

“Now I had even less time to cut through the noise and misinformation. I didn’t enjoy the derm products I was using or my skin was irritated. No matter what I tried, I just wasn’t seeing results.” 

Although Devanshi loved skincare, she wasn’t an industry insider. She was a status quo-questioning tech entrepreneur who didn’t have time for a 10-step regimen or empty promises. Ironically, this think-outside-the-bottle perspective made her the perfect founder. 

In 2021, she started Motif as an outsider determined to raise the standard of skincare for everyone.

 Signature of Motif's founder at the bottom of her biography

What's in a name?

Everything.

Motif Beauty
a motive / a recurring element / a dominant theme / a repeated design
 Natural ingredients flower on glass of water
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