High-performance skincare for high-performing people
Our Founder Story

Devanshi always knew what it was like to be an outsider. Moving between Iran, India, the UK, New Zealand and Germany, she finally felt at home in New York City—yet her skin still struggled to find balance.
In 2019, Devanshi Garg Sareen was working as an innovation consultant in the boardroom of a beauty conglomerate when she realized how distant Big Beauty was from the needs of its customers. She was also pregnant which surfaced new skin problems and concerns about potentially unsafe ingredients.
“Now I had even less time to cut through the noise and misinformation. I didn’t enjoy the derm products I was using or my skin was irritated. No matter what I tried, I just wasn’t seeing results.”
Although Devanshi loved skincare, she wasn’t an industry insider. She was a status quo-questioning tech entrepreneur who didn’t have time for a 10-step regimen or empty promises. Ironically, this think-outside-the-bottle perspective made her the perfect founder.
In 2021, she started Motif as an outsider determined to raise the standard of skincare for everyone.
