The beauty industry is slow to deliver,
What science already knows
Motif closes that gap.

The beauty industry is slow to deliver, What science already knows Motif closes that gap.

0medical articles published every year

That's 5 medical articles published every second. Medical journals contain peer-reviewed, placebo-controlled, discoveries of ingredients that have demonstrated clear results in improving targeted skin concerns, regardless of ethnicity or skin type, beyond a shadow of a doubt.

These journals are largely untapped. And these ingredients are not trendy (yet) and are often, not even known by the beauty industry, which offers a lot of the same. The same ingredients, the same research, the same suppliers, the same formulas and the same subjective results.

our proprietary ai

Motif connects the dots

Our proprietary physician-trained A.I. parses millions of medical journal articles in a matter of seconds to identify the safest, most efficacious ingredients. These are further vetted by the real-world experience of our in-house, board-certified, Stanford-educated dermatologist, and expertly formulated into Motif skincare.

Silybum Marianum "Milk Thistle"

A safe agent that only targets eliminating senescent cells and increasing proliferation rate of young cells preventing premature aging.

Public Library of Science One, 2021

Lactic Acid (An Alpha Hydroxy Acid)

Intermittent (but not constant) exposure found to prevent aging-associated mitochondrial dysfunction and improves other aging markers in the skin.

Oxidative Medicine and Cellular Longevity, 2015

Psoralea corylifolia “Bakuchiol”

A functional analog of topical retinoids, inducing similar gene expression in the skin and improving cutaneous photodamage. 

British Journal of Dermatology, 2019

Ecklonia Cava "Brown Algae"

A natural antioxidant, it enhances cell viability and reduces ROS in photodamaged skin cells - found to be effective in preventing photoaging.

Photochemistry and Photobiology, 2022

Artocarpus Lacucha "Monkey Fruit"

The main source of Oxyresveratrol - Artocarpus Lakoocha heartwood is a novel ingredient in its tyrosinase inhibitory activity.

International Journal of Cosmetic Science, 2006

Phoenix Dactylifera "Date Seed"

Provides photoprotective measures protecting cellular DNA damage and is beneficial in the reduction of chemically induced oxidative stress in human skin.

Connective Tissue Research, 2010

Moringa Oleifera "Moringa"

An effective treatment for inflammation, acute and chronic skin disease especially relying on keratinocyte hyperproliferation such as Psoriasis and Atopic Dermatitis.

Journal of Ethnopharmacology, 2020

Centella Asiatica "Gotu Kola"

Found to exhibit anti-inflammatory, anti-oxidative stress, anti-apoptotic effects, and an improvement in mitochondrial function in skin cells.

Frontiers in Pharmacology, 2020

Glycyrrhiza Glabra "Licorice Root"

Displays skin depigmentation and protects the skin against oxidative stress, accelerates wound healing and reduces the symptoms of Atopic Dermatitis.

Antioxidants, 2019

Oryza Sativa "Rice Ferment"

Rice-derived ingredients have anti-aging, anti-inflammatory, photo-protective and moisturizing properties while being safe, non irritating and hypoallergenic.

Journal of Cosmetic Dermatology, 2022

Azelaic Acid

An effective ingredient for treating Rosacea, Acne and Melasma, by reducing severity and global improvement of the skin.

Journal of Cosmetic Dermatology, 2023

Niacinamide

An analog of Vitamin B3, is recognized as a powerhouse in treating hyperpigmentation, acne, psoriasis, melasma and almost any skin disorder.

Recent Advances in Anti-Infective Drug Discovery, 2021

expert-led

Dr. Indy Chabra, MD, PHD

MD, PhD in Microbiology & Genetics [Stony Brook University]
BS in Chemistry & Biology, BA in Economics [Stanford University]

"The skin is a system. We formulated each product to simultaneously repair damage, balance tyrosinase, support the biome and barrier, soothe sensitivity and hydrate the skin, at a cellular level."

Dr. Indy Chabra, MD, PhD, is a double board-certified dermatologist. A recognized expert in the field of microbiology and genetics, he has spent over a decade researching novel treatment and prevention of skin disease and aging-related pathological conditions. He is passionate about improving the efficacy of consumer skincare and the power of technology to accelerate results.

expert-led

Dermatologist in white labcoat researching science backed skincare ingredients

founder story

Devanshi Garg Sareen

Motif was born from Devanshi’s desire to put an end to the trial-and-error associated with skincare, and to bring future-forward innovation, rigor and data to the skincare industry.

“Skincare is a category that is adjacent to our health, but not regulated like health care. That's the rigor I want to deliver.”

Devanshi comes from a customer-centric world where outcomes are objective, measurable and non-negotiable. Through her use of innovative technology, medical experts and design thinking, she is creating rigorously-vetted skincare solutions that work at a cellular level, and deliver on their promise of long-term skin health, for today and tomorrow.

founder story

Devanshi Garg Sareen founder of motif skincare
Clean, vegan, cruelty-free, and natural skincare brand logo of Motif

Clean, vegan, cruelty-free, and natural skincare brand logo of Motif

Motif is a tribute to the repeating patterns in our world. At a physical level, in our data. At a cellular level, in our DNA. And at a spiritual level, in our habits.

Motif is a future-forward beauty company that anticipates tomorrow’s needs - using its proprietary, physician-trained generative A.I. to bring breakthrough beauty ingredients to the present, before any other brand, in formulas that are both scientific and sensorial.